Gamifying your org

Two weeks ago I posted my first ever blog. The intention of the post, to provide insight into Apps on the Appexchange that I would recommend to help Salesforce users enhance their experience and instance. My first post covered my top three free admin apps and following the positive response I received, I decided to ask my audience for input on what I should write about next. I put a poll on the Success Community:

And gamification was the topic of choice!

For those of you who haven’t yet discovered the Success Community, do it! It has a never ending source of knowledge and amazingly helpful people.

So my second post in the series about my favourite apps on the Appexchange focuses on gamification. But what does Gamification actually mean?

According to Gartner, gamification:

“... uses game mechanics and game design techniques in non-gaming context – it's a powerful tool to engage employees, customers and the public to change behaviors, develop skills and drive innovation.”

As I explained in more detail in my previous Free Productivity Apps for Admins, installing a gamification app will most likely not change the behaviour of users or engage your customers. Instead what it does, is provide the tools to support this behavioural change.

Another way to look at it is to use the apps early on as inspiration for organisational change. Looking at what different apps are offering can be a good way to get an idea of how something like gamification could benefit your company.

Gamification apps

A search on the Appexchange returns just over 30 hits on the term ‘Gamification’. Two gamification apps I have previously installed for customers are Hoopla and LevelEleven. Both apps add nice graphics, really play on the competitiveness of the users, have cool functionality and great customer reviews. But my recommendation and the focus of this post is a fairly new player in the gamification space: Corsica.

Corsica

Only released on to the AppExchange 4 months ago, Corsica has already gained popularity among users. While Hoopla and LevelEleven focus on gamifying the sales department, Corsica aims to bring gamification into every users daily life, even partners and customers! Plus Corsica’s lack of customised visual interface makes it different to the other apps. It is built only using standard Salesforce functionality and provides all you need to custom build your fancy looking leaderboard. Let’s see how the app is configured in my test environment.

How Corsica works

In Corsica, it is all about setting objectives and having your users work towards reaching goals and targets as part of the objective.

Objectives are based on any Salesforce standard or custom objects, meaning that not only sales value can be measured, but any company KPI for any type of user.

Each objective includes a badge that will be rewarded when reaching the goal, but also a score that will be added to the user's total score.

My example objective is based on number of weekly meetings, and rewards 10 points if completed.

Objectives can also be scheduled to run on a daily or weekly basis. Setting up a number of scheduled objectives will make the gamification of any process an ongoing motivation, and not just a sales competition lasting for a day or a week.

The Weekly Meetings objective is restarted every Friday afternoon.

In the filter tab, the criteria and the goal for the objective is set.

There are quite a lot of settings to choose from when setting up objectives, but the interface is clear and intuitive making it a nice experience and easy to get started.

So in summary...

Corsica is a great app providing a solid platform to support your gamification strategy and make updates in Salesforce more fun! I particularly like the recurring scoring possibilities and the flexibility it provides by being built natively on force.com. If you are looking at gamification for your company, I would recommend to take the following steps:

  • Evaluate where the pain points are. What KPIs need to be improved, sales figures? Forecast Accuracy? Case resolution time? Quality of data entry? User adoption?
  • Start simple. Set up a few scoring rules around one or a couple of your KPIs and create a single dashboard to track the progress.
  • Communicate results and reward winners! Make sure your top performers are rewarded and that the result is clearly communicated.
  • Improve. They key to keep up a successful gamification process over time is to adjust the scoring rules to make sure it is a fair game. Listen to the users.

I hope this post gave you some inspiration on how a gamification strategy can change behaviour in your org, and an overview how the setup can be done from an app perspective.

Are you interested in discussing a gamification strategy for your company? Get in touch by clicking the button below: